Organizasyon ve Content

Bu dosyayı kimden aldığımı hatırlamıyorum ama çok işe yarar bir şey var burada.  Organizasyon ve context'i doğrudan etkileyecek bir şema var. 

Bu yazıda ki renkli yerler bize "Thesis Statement, paragraflara giriş, suppoting idea'lara giriş ve sonuç cümlesinde" sorudan nasıl uzaklaşılmadan yazılırın tüyolarını veriyor.

Sorudan kopmadan sadece bu kısımları yazmak ise bize en başından artı puan sağlayacak sınavda.

Biraz inceledikten sonra bana hak vereceksiniz.

Are pricing strategies important for a company to be successful? Why/Why not?

OUTLINE:

1.    Economic aspects

a.             Higher sales: Apple iPhone:  Value-based pricing strategy

b.             Higher prices for future products: Apple iDevices

2.    Prestige

a.              Positive feedback from customers: Rolex

b.             Popularity in the market/among competitors: Wall-mart: Cost-based pricing strategy

KEY:      TOPIC                    STANCE(OPINION)                         MAIN IDEA                        SUPPORTING IDEA

There are so many aspects that a company should pay attention to in marketing process. It might start with the time even before a company launches a product and continues with which strategy to choose before starting to sell them, and this process never ends even after a company has sold its products to consumers. Considering this process, one of the important steps is planning how to introduce and sell the product in the market. Of all these components, choosing the price for the product has an utmost importance since one of the significant aims of a company is to make a profit not a loss. Therefore, it is possible to claim that choosing the right pricing strategies is highly vital for the firm to be successful especially due to its effects on the economic conditions and the prestige of a company.

Initially, pricing strategies may certainly be considerable especially in terms of a company’s economic conditions. The first observable benefit of choosing the right pricing strategy is its considerable benefit on the sales of company. Since this can directly affect the profit, companies, while deciding on pricing strategies, should always try to come up with a creative idea. For instance, although iPhones, a brand name of mobile phones produced by Apple, are told to cost around 50-100 dollars, Apple uses value-based pricing strategies, and the company knows that people desire to have one of their iDevices by paying more than a few hundred dollars. Since it creates a high quality image in people’s mind, it can be seen that iPhone is the best-selling mobile phone brand when compared with other ones. Moreover, when a company projects its own image like this, and when it is associated with quality, popularity or a kind of fame, people tend to buy other future products by the same company by paying a similar amount of money. To illustrate, Apple is not only famous for its mobile phone brand, but it also sells other iDevices such as tablets, IP TVs, and accessories at similar prices, which make the company even more profitable. As a result, choosing the right pricing strategy, even if it is far higher than the real cost of the product itself, always helps a company to make a considerable profit thanks to its guaranteeing higher sales and similar prices for future products.

In addition to its effect on sales, choosing the right pricing strategy might also help a company to become prestigious. Quality of a product always comes first, and when it is also reinforced with the positive feedback received from customers thanks to pricing strategies, a company can become really successful. For instance, Rolex is a luxury Swiss watch brand, and it is one of the most expensive ones on the market. Marketers and economists claim that Rolex is a quality brand; however, what makes it even more high quality is the price as well. Some claim that if Rolex watches were sold at a lower price, it would not be as prestigious as it is now. It is possible to understand this when the feedback and customers’ comments are taken into account, and there is no customer who is so unhappy or disappointed to pay such an amount of money for these watches. Additionally, choosing the right pricing strategy is the factor which makes a company popular among other competitors. Wal-Mart in the USA is a brand name of a retailer that sells all types of goods at a lower price. Since the company can both manufacture items and sell them in its own stores, it uses cost-based pricing strategy and sells its products at really good prices. As a result, this company is one of the largest retail chains around the world and best known for its price and quality. Therefore, it is possible to conclude that the right pricing strategy could bring prestige for a company both positive feedbacks from customers and thanks to its popularity in the market.

All in all, the importance of pricing strategies for a company is an unquestionable topic. As also mentioned above, there could be lots of benefits of choosing the right strategy for a particular product. One of the leading advantages is its economic aspects which refer to higher sales, prices and of course a higher profit. Another benefit is related to how it can help company become prestigious thanks to feedback from customers and its popularity among competitors. Therefore, the more carefully companies consider pricing strategies, the more benefits they will have during their operations.

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